effigy brewing is an upcoming gypsy brewery based in santa cruz.
what is a gypsy brewery? it's the casual industry term for a brewery that doesn't have its own physical space, or brewing equipment, but forms a bond with existing breweries to occupy their gaps in production.
why? starting a brewery is prohibitively expensive. effigy is owned by santa cruz local brewers who live on brewer's salaries. gypsy brewing offers a way to launch a brand with less than a million dollars. hopefully a lot less than a million dollars.
the craft beer industry is also changing. the bubble hasn't burst yet, but there are clear signs that the taproom model is slowing down. the market is not saturated, but we're in no short supply of breweries with their own spaces.
we believe we have something unique to add to the conversation, so we're getting creative. we think this model gives us the freedom to focus on the depth and quality of our beers, as well as our relationships within our community
with your help, our beers will be available as guest taps at local breweries, at craft beer bars, and at events around the bay area next year. click the link below to help us get brewing.